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Basesuit | Screen Printed Shirts vs Basesuit Shirts
Custom Active Wear and Fitness Wear thats perfect for Personal Trainers, Gyms and Clubs that feels great and looks awesome.
Activewear, active wear, fitnesswear, fitness wear, personal trainers, gym, uniforms, branded
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Screen Printed Shirts vs Basesuit Shirts

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Merchandising for Personal Trainers and Gyms is a big part of advertising a brand as well as getting an extra income source into the business without doing an extra hour of training but what is the best option for merchandise?  We break down and look at the difference between Budget garments and Basesuit garments to see what works best.

To do this we asked Personal Trainer of over 10 years, Joel Wolksi from Wolski Training to road test the 2 garments and see what he thinks.  We got him to rate them on 5 factors: comfort, customizability, production time, price and resale value.

These are his results

COMFORT

 Budget

The Budget item is comfortable however the screen-prints make the shirt less comfortability with the scratchy feeling.  The fabrics are nice however the cuts are pretty standard.

Score 6

 

Brand

The Brand Named garment is good quality which is what we expected. Its what my clients wear and the fabrics and fit are great!  Again the screen print is a bit sticky and the sweat does gather there.

Score 9

 

Basesuit Club

Basesuit has great cuts and high quality fabrics that are surprisingly soft and breathable, not to mention comfortable.

Score 8

 

Basesuit Pro

Basesuit’s pro shirt has an even softer fabric which is so light and comfortable.  The cut is the same as the Club garment but is a good fit for anyone.

Score 9

 

CUSTOMISABILITY

Budget

Very limiting with screen printing, the more colours and more logos to add the more it costs.  A 1 colour logo front and back doesn’t have the same effect and the shirts we had the choice of are very common, you see them everywhere.

Score 4

 

Brand

Just like the budget garment the Brand name still has issues with the costs of screen printing.  Putting a logo and slogan on the front and back is limiting due to the extra price and it takes away from the breathability of the shirt.  The bonus is that the brand name shirts are not that commonly used for this so they are not seen everywhere with different logos on them.

Score 5

 

Basesuit Club

The sublimation process Basesuit uses means that there is umlimited colour and design options on every panel of the garment.  The Basesuit design team has some really insightful advice when designing and at the end of the process gives a quality design that sells your brand and looks awesome.

Score 9.5

 

Basesuit Pro

Just like the Club version the Pro Basesuit garment has unlimited options with design at no extra cost.  The Pro actually allows more detail due in design due to the fabric being so fine.  The Pro option also allows for branding inside the neck which is cool, it makes the shirt looks like its my brand not just a stock shirt we’ve added stuff to.

Score 10

Fine detail in design as well as additional branding on the inside of teh garment

Fine detail in design as well as additional branding on the inside of the garment

 

PRODUCTION TIME

 

Budget

The Screen printed items are produced in 2 weeks.

Score 8

 

Brand

The Screen printed items are produced in 2 weeks.

Score 8

 

Basesuit Club

Basesuit has a 4 week production time frame but do offer a rush service for urgent jobs at an extra fee.

Score      6

 

Basesuit Pro

Basesuit has a 4 week production time frame but do offer a rush service for urgent jobs at an extra fee.

Score      6

 

PRICE

 

Qty: 20 shirts with artwork on front and back of garment

 

Cost Budget Brand Name Basesuit Club Basesuit Pro
T Shirt $25 $49 (Assume $45 when buying 20 units) $42.50 $44.50
Screen Printing Setup $50 per colour per position
(2 x positions)
$50 per colour per position
(2 x positions)
Free for unlimited colours Free for unlimited colours
Screen Printing $5 per shirt (2 prints) $5 per shirt (2 prints) No additional cost No additional cost
TOTAL $975 ($48.75 each) $1100 ($55.00 each) $850 ($42.50 each) $890 ($44.50 each)

 

On the example given the prices are in favour of the Basesuit shirts but even if you opt for a slightly cheaper budget shirt its still very close – why not get a higher quality garment fully designed?

 

Budget

Score      4

 

Brand

Score      5

 

Basesuit Club

Score      8

 

Basesuit Pro

Score      8

 

RESALE VALUE

 

Budget

Given the general finish of the shirt and that’s its not too different I think I’d have to subsidise people to buy them.  I think people would pay $35 each but its not something they would wear often.  I’d probably have to include them in the package and absorb the costs there.

Score 4

 

Brand

The final finish of the Brand Name garment is good, while the screen printing does counter the breathability there is a perception of quality in what I do when I use the brand name which has a good name already.  I could sell these for $55 but not much more – its about what people are paying for their garments already and they will be happy to wear this garment out and about as well as training.

Score 6

 

Basesuit Club

The Basesuit garment looks and feels like a high quality product that clients will want to wear outside of an event or challenge.  I can see them hitting the coffee shops and walking along the beach in them.  Given they are paying upward of $55 for a brand name I’m confident I could see these for at least $49 each.

Score 8

 

Basesuit Pro

The Basesuit Pro shirt is top notch.  With the unique designs we can do and the awesome feeling fabric I can see these garments going really well.  I can see the customers paying over $50 for these if not more and wearing them everywhere.

Score 8.5

 

 

FINAL TOTALS

Budget Brand Name Basesuit Club Basesuit Pro
Comfort 6 9 8 9
Customisability 4 5 9.5 10
Production Time 8 8 6 6
Price 4 5 8 8
Resale Value 4 6 8 8.5
TOTAL 26/50 33/50 39.5/50 41.5/50

 

From this test the Basesuit garments are the winners as they are just as comfortable as the brand names but with so much more opportunity with design.  They are the only garments where there is potential to make money out of the garments.

 

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